Organisational culture can be defined as an influential...

Organisational culture can be defined as an influential and coherent collection of values and norms. It is often communicated through narratives, ancient legends and fictitious stories, the way things get accomplished in a specific organisation and the principles affecting an organisations procedures and practices towards members and consumers (Dwivedi, 2001). A ‘strong’ organisational culture differentiates itself from other types of cultures by, the majority of members holding the same fundamental beliefs and values as applies to the organisation. This essay seeks to critically analyse the statement- a strong organisational culture leads to higher organisational performance. It will draw on both the weaknesses and strengths of three†¦show more content†¦However, this is not always the case. Referring to culture as a unitary social control system can have negative implications, as it decreases its advantage as an analytical tool. One-culture reliance can reduc e creative and intellectual thinking on employees, restricting them from acquiring the knowledge that other people give off. When norms and values are so deeply embedded and internalised, employees then struggle to stimulate original and clever ideas of performing their job; that could eventually lead to an improved way of doing things. Saffold (1988, p. 549) states that a strong â€Å"culture shapes organizational strategy, but also it may prematurely restrict decision alternatives, producing severe negative effects on performance†. Therefore it is essential that employees learn to adjust to others in order to benefit from the opportunities they bring forth, whilst refraining from any negative ramifications. Boisnier and Chatman (2002, p. 5) suggests, â€Å"that strong cultures can be adaptive, but cannot withstand radical changes that directly challenge their basic assumptions†. In addition, they explain this claim by pointing out that organisations with strong cultu res are able to perform only a restricted amount of alterations because some individuals in a group may be more reluctant to change than others; because of how closely attached theyShow MoreRelatedCorporate identity16799 Words   |  68 Pagesfoundations of a new approach to management which might be termed ``corporate marketing’’. In addition to articulating the author’s understanding of the attributes regarding a business identity (the umbrella label used to cover corporate identity, organisational identification and visual identity) the author outlines the characteristics of corporate marketing and introduces a new corporate marketing mix based on the mnemonic ``HEADS’’[2]. This relates to what an organisation has, expresses, the affinitiesRead MoreNew Town Council3586 Words   |  15 Pagesillustrate the process of strategy development within different organisational contexts. 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